Peyton’s podcasts are a set of podcasts, which follow the show one tree hill. On the show, Peyton makes podcasts and so the producers have followed this through, with actually putting these podcasts on the internet. If you listened to the podcasts, you may be lead to believe they are actually based on real life, however they instead follow what is happening in the show. Recently these podcasts have developed in vodcasts and so now they listeners can also watch videos which have extra information, which is not necessarily connected with what is happening in the show at a certain time, for example OTH music. It is relevant to show the increase in internet use, and interactivity and also how fans can now extend their experiences, by downloading podcasts.
The main audience involved is viewers of the show one tree hill, as they can use the podcast to get extra information on the show. These viewers are generally females aged 14-20. People who do not watch one tree hill may be interested in the podcasts however it may be confusing for them, as the podcasts refer to things which happen in the show, which they will not know about. If you are really interested in the podcast, there is a website which you can then go to in order to discuss the podcast further. This allows you to extend your interest and therefore talk to people who are interested in similar things to you. The podcasts allow the listener to listen to extra information, when they are out and about, through their iPod for example, or when they are at home, via the computer. The fact that the podcasts automatically update means that the listeners can stay as up to date as possible. The podcasts also help to involve the audience more, as they can feel more in touch with the character as it is almost as if they are keeping a diary on their life, making it even more realistic for the audience. Generally however the podcast offers fans of one tree hill to find out more info, and more recently to view trailers which then may encourage their interest in the show even further.
CW the channel which broadcast OTH, benefit as it allows for extra publicity to be created. People who are browsing in the podcast section of the iTunes website may see the podcast, start to listen and then be encouraged to watch the show. As the podcasts are relatively cheap to make it also allows for not too much money to be spent in order for the show to be advertised further. The video podcasts allow for the show to be advertised, as the characters speak to the camera about when the next show is out and the trailers also help to advertise the show. Overall it is easy to see that the podcasts allow for extra advertising to be created, for a relatively cheap price. Peyton’s podcasts are a set of podcasts, which follow the show one tree hill. On the show, Peyton makes podcasts and so the producers have followed this through, with actually putting these podcasts on the websites. If you listened to the podcasts, you may be lead to believe they are actually based on real life, however they instead follow what is happening in the show. Recently these podcasts have developed in vodcasts and so now they listeners can also watch videos which have extra information, which is not necessarily connected with what is happening in the show at a certain time, for example OTH music. It is relevant to show the increase in internet use, and interactivity and also how fans can now extend their experiences, by downloading podcasts.
The main audience involved is viewers of the show one tree hill, as they can use the podcast to get extra information on the show. These viewers are generally females aged 14-20. People who do not watch one tree hill may be interested in the podcasts however it may be confusing for them, as the podcasts refer to things which happen in the show, which they will not know about. If you are really interested in the podcast, there is a website which you can then go to in order to discuss the podcast further. This allows you to extend your interest and therefore talk to people who are interested in similar things to you. The podcasts allow the listener to listen to extra information, when they are out and about, through their iPod for example, or when they are at home, via the computer. The fact that the podcasts automatically update means that the listeners can stay as up to date as possible. The podcasts also help to involve the audience more, as they can feel more in touch with the character as it is almost as if they are keeping a diary on their life, making it even more realistic for the audience. Generally however the podcast offers fans of one tree hill to find out more info, and more recently to view trailers which then may encourage their interest in the show even further.
CW the channel which broadcast OTH, benefit as it allows for extra publicity to be created. People who are browsing in the podcast section of the iTunes website may see the podcast, start to listen and then be encouraged to watch the show. As the podcasts are relatively cheap to make it also allows for not too much money to be spent in order for the show to be advertised further. The video podcasts allow for the show to be advertised, as the characters speak to the camera about when the next show is out and the trailers also help to advertise the show. Overall it is easy to see that the podcasts allow for extra advertising to be created, for a relatively cheap price.
Narrowcasting and fragmentation can be seen, as a niche fan base is created – those who like to watch one tree hill and want to further their interest by listening to the podcast, flexibility can be seen as fans can listen to the podcast whenever it suits them, and the automatic download means that new episodes are downloaded as soon as they come out, the website where the fans can further discuss the podcast creates democratisation as anyone can join in with the discussion, convergence can be seen through the use of video in some of the podcasts, which can then be consumed through the different portals, diversification is also relevant as special interest groups are created, as can reach as the podcasts can be accessed all over the world through iTunes, and interactivity as the fans can comment and feel closer to the character through the podcasts, finally personalisation is apparent as the podcast is specifically aimed at people who like one tree hill.
Narrowcasting and fragmentation can be seen, as a niche fan base is created – those who like to watch one tree hill and want to further their interest by listening to the podcast, flexibility can be seen as fans can listen to the podcast whenever it suits them, and the automatic download means that new episodes are downloaded as soon as they come out, the website where the fans can further discuss the podcast creates democratisation as anyone can join in with the discussion, convergence can be seen through the use of video in some of the podcasts, which can then be consumed through the different portals, diversification is also relevant as special interest groups are created, as can reach as the podcasts can be accessed all over the world through iTunes, and interactivity as the fans can comment and feel closer to the character through the podcasts, finally personalisation is apparent as the podcast is specifically aimed at people who like one tree hill.
Sunday, 15 April 2007
14. HOTLY TIPPED PRODUCT - IPHONE
The iPhone is three "amazing products" – mobile phone, widescreen iPod and breakthrough internet communications – in one. It is replacing the conventional mobile phone, with more features, a better music player, increased internet capabilities and more importantly a memory of 4GB or 8GB. It also has a 2MP camera, touchscreen, as well as Bluetooth and wi-fi capabilities. It is relevant to show the increasing demands of the audiences, and the converged devices which are now being produced. The technology involved, is internet, camera, phone, Bluetooth etc.
The phone interests a wide target audience from the ages of 14 – 35, however mainly males. Music lovers will like the fact that the phone has a relatively big memory so that can store a lot of songs on the phone, teenagers will also like that there is Bluetooth allowing them to effortlessly share their files with their friends, and business men will like the increased internet capabilities which allow them to constantly stay in touch. The phone offers a lot and is seen as a breakthrough in communication devices. The main thing that interests people are the inbuilt iPod capabilities, as a lot of people have ipods, and by converging this device with a phone, it makes life easier for the audience as they do not have to carry two devices – it is all in one.
The institution involved is Apple, who are producing a break through product, which is bound to be extremely popular with the audience, especially following the success in past years with the iPod. The fact that iPod chose to introduce the product several months earlier than its release date (June 2007) allows interest to be created, and thus when the product is eventually it will be in a lot of demand.
Regulation is a factor that needs to be taken into account here as music is often downloaded illegally. This is something which can not really be control, as there are too many people doing it to prosecute everyone. This means that everyone continues to do it. Quality is a factor, as the 2 MP camera is an example of what is being improved through the new technology. Convergence however is probably the key thing. With all of the advance features that the iPhone offers a lot of different technologies have been combined to provide the audience with this e.g. camera and iPod. Portability is a factor, as the point is that you can take the device with you and then do a lot of things with it, regardless of where you are, this is similar to miniaturisation, where even though the product has a lot more features, it is still relatively small considering. The phone is also an example of personalisation, as the things that people put on the phone can be personalised according to their interests for example different music.
The phone interests a wide target audience from the ages of 14 – 35, however mainly males. Music lovers will like the fact that the phone has a relatively big memory so that can store a lot of songs on the phone, teenagers will also like that there is Bluetooth allowing them to effortlessly share their files with their friends, and business men will like the increased internet capabilities which allow them to constantly stay in touch. The phone offers a lot and is seen as a breakthrough in communication devices. The main thing that interests people are the inbuilt iPod capabilities, as a lot of people have ipods, and by converging this device with a phone, it makes life easier for the audience as they do not have to carry two devices – it is all in one.
The institution involved is Apple, who are producing a break through product, which is bound to be extremely popular with the audience, especially following the success in past years with the iPod. The fact that iPod chose to introduce the product several months earlier than its release date (June 2007) allows interest to be created, and thus when the product is eventually it will be in a lot of demand.
Regulation is a factor that needs to be taken into account here as music is often downloaded illegally. This is something which can not really be control, as there are too many people doing it to prosecute everyone. This means that everyone continues to do it. Quality is a factor, as the 2 MP camera is an example of what is being improved through the new technology. Convergence however is probably the key thing. With all of the advance features that the iPhone offers a lot of different technologies have been combined to provide the audience with this e.g. camera and iPod. Portability is a factor, as the point is that you can take the device with you and then do a lot of things with it, regardless of where you are, this is similar to miniaturisation, where even though the product has a lot more features, it is still relatively small considering. The phone is also an example of personalisation, as the things that people put on the phone can be personalised according to their interests for example different music.
13. ACTIVITY – SOCIAL NETWORKING – MSN
Social networking is the communication of people over the internet for example through msn and Myspace and is replacing the conventional ways of communicating
The internet encourages people to speak, whilst you may never think of calling someone, talking over the internet is convenient and allows you to do several things at once.
The main people that social networking targets is 14 – 19 year olds especially msn, however Myspace is also starting to be used by older people as a dating site, where they can meet new people. Teenagers also use it to meet new people and boost self esteem by posting pictures which can then be commented on. MSN however is probably the most popular form of social networking in the UK. You can communicate with people all over the world, talk to several people at once, or take part in group convocations. Msn also allows you to easily share files such as pictures and music with your friends, and play games with each other for example tic tac toe. Msn plus also creates more options for the audience, as it gives them even more features. A popular one is boss lock which allows you to hide your msn if people come into the room, extra colour features for your font, and renaming of contacts is also possible.
Most people use msn to talk through the conversations however there are other features that people may use. For example if you have family on the other side of the world you could use your webcam to see them, or if you have new clothes which you want to show to your friend you could also do this trhough the webcam. Microphone conversations allow you to speak to the person rather than having to type to them, making it even easier for people to communicate.
The institution involved with msn messenger is MSN. They benefit, as they know messenger is a popular thing, which they can then play of through advertising as well as added features which you can only get through paying for example extra backgrounds for your messenger conversations. Advertisers also benefit as they can pay to get their product incorporated into the service, for example there are several options available down the side of the messenger screen which include dating.
Interactivy is important here, as people can use msn the way that suits them for example whilst they can talk to their friends they can also web cam them, or play games with them. Personalisation is important, as the media can be adapted to suit your own personal needs, for example with the add on feature of msn plus which allows you to rename your contacts, and the fact that you can change your font and display picture to suit your tastes. Finally reach is important as msn allows people from all over the world to communicate easily, as long as they have the software installed on their computer.
The internet encourages people to speak, whilst you may never think of calling someone, talking over the internet is convenient and allows you to do several things at once.
The main people that social networking targets is 14 – 19 year olds especially msn, however Myspace is also starting to be used by older people as a dating site, where they can meet new people. Teenagers also use it to meet new people and boost self esteem by posting pictures which can then be commented on. MSN however is probably the most popular form of social networking in the UK. You can communicate with people all over the world, talk to several people at once, or take part in group convocations. Msn also allows you to easily share files such as pictures and music with your friends, and play games with each other for example tic tac toe. Msn plus also creates more options for the audience, as it gives them even more features. A popular one is boss lock which allows you to hide your msn if people come into the room, extra colour features for your font, and renaming of contacts is also possible.
Most people use msn to talk through the conversations however there are other features that people may use. For example if you have family on the other side of the world you could use your webcam to see them, or if you have new clothes which you want to show to your friend you could also do this trhough the webcam. Microphone conversations allow you to speak to the person rather than having to type to them, making it even easier for people to communicate.
The institution involved with msn messenger is MSN. They benefit, as they know messenger is a popular thing, which they can then play of through advertising as well as added features which you can only get through paying for example extra backgrounds for your messenger conversations. Advertisers also benefit as they can pay to get their product incorporated into the service, for example there are several options available down the side of the messenger screen which include dating.
Interactivy is important here, as people can use msn the way that suits them for example whilst they can talk to their friends they can also web cam them, or play games with them. Personalisation is important, as the media can be adapted to suit your own personal needs, for example with the add on feature of msn plus which allows you to rename your contacts, and the fact that you can change your font and display picture to suit your tastes. Finally reach is important as msn allows people from all over the world to communicate easily, as long as they have the software installed on their computer.
12. FAN WEBSITE – ONETREEHILL!
Onetreehillweb.net is an interactive site, which fans have set up to allow people to find out more information on one tree hill. The site is unofficial but it still contains a lot of information, some in more detail than the official website. It is relevant to show what depths people will go to if they are interested in something, and how big fans can make certain websites – this one for example is the biggest one tree hill source on the web. The technology involved is the internet, various hosting sites, and cameras.
The site is mainly of interest to people who watch one tree hill, which is usually girls aged 14-20. The site contains everything you could want to know, whether you are an extreme fan or one who watches one tree hill on and off. When you open the site up, it is easy to see how popular it is, as a sound clip is played from one of the cast introducing you to the website. The site is also relatively well designed showing how much effort has gone into this. There is a link bar across the top of the page, which you can use to guide yourself around. The links include things such as music, which takes you to a page which has all the music played in each episode, style which tells you how you can dress similarly to the people on opne tree hill and domain which gives you information on the sites history for example the fact that it has been in operation since 2003, and was made by two sisters from New Jersey. Down the center of the page there is a blog style update box, which has updates given from the makers of the website, on anything to do with one tree hill, for example information on the SOS campaign to save one tree hill. There is also a lot more interactive features on the site. For example as well as a search box, and a chance to vote, there are links to the forum, affiliates of the site for example one on Brucus as well as links in order to buy one tree hill stuff. One of the features on the main page is also information on the next episode, and a link to the global site – this gives information on when the show is airing in other countries for example the UK (8th April – 5pm).
The way you use the site depends on how much you are into one tree hill. If you are a hardcore fan the site is a good way to meet people with similar interests, who you can talk about the show with, however if you just watch OTH and aren’t really interested in things outside of the show its self, the site may come in handy if you have watched an episode and want to know a song from it. The site relies on adverts to keep it going, however these are all one tree hill related. The makers of the site however can also use the site to advertise if they need help – currently they are asking for bandwidth to support all the images they have to host, as well as extra pictures from the recent charity basketball game.
The site helps the CW advertise the show, although not necessarily directly as they have no control over the site. The advertisers could receive extra sales from this website as they are targeting a specific section of the audience, which their products then do. Other companies can then use the website, as they know the target audience which they are aiming for. For example the OC is advertised on the website as it is assumed by the producers that people who are interested in OTH, will also like OC as they are similar programs (american teen dramas)
Democratisation is key here, as the people that have made the website have done so of their own ground and have therefore have got in on the internet revolution themselves. Diversification is also a factor, as people with a specific interest that of OTH, can be targeted through the website and further their interest with this website. Reach is apparent due to the site being on the internet and being accessed from all over the world, as well as interactivity which allows people to get closer to the media by participating in the interactive features offered by the website. The audience can also be narrowcasting, as it can be assumed that most people who access the website are interested in one tree hill or want to find out more about it. This leaves the market fragmented as the groups that access the website are much smaller, however with a strong interest.
The site is mainly of interest to people who watch one tree hill, which is usually girls aged 14-20. The site contains everything you could want to know, whether you are an extreme fan or one who watches one tree hill on and off. When you open the site up, it is easy to see how popular it is, as a sound clip is played from one of the cast introducing you to the website. The site is also relatively well designed showing how much effort has gone into this. There is a link bar across the top of the page, which you can use to guide yourself around. The links include things such as music, which takes you to a page which has all the music played in each episode, style which tells you how you can dress similarly to the people on opne tree hill and domain which gives you information on the sites history for example the fact that it has been in operation since 2003, and was made by two sisters from New Jersey. Down the center of the page there is a blog style update box, which has updates given from the makers of the website, on anything to do with one tree hill, for example information on the SOS campaign to save one tree hill. There is also a lot more interactive features on the site. For example as well as a search box, and a chance to vote, there are links to the forum, affiliates of the site for example one on Brucus as well as links in order to buy one tree hill stuff. One of the features on the main page is also information on the next episode, and a link to the global site – this gives information on when the show is airing in other countries for example the UK (8th April – 5pm).
The way you use the site depends on how much you are into one tree hill. If you are a hardcore fan the site is a good way to meet people with similar interests, who you can talk about the show with, however if you just watch OTH and aren’t really interested in things outside of the show its self, the site may come in handy if you have watched an episode and want to know a song from it. The site relies on adverts to keep it going, however these are all one tree hill related. The makers of the site however can also use the site to advertise if they need help – currently they are asking for bandwidth to support all the images they have to host, as well as extra pictures from the recent charity basketball game.
The site helps the CW advertise the show, although not necessarily directly as they have no control over the site. The advertisers could receive extra sales from this website as they are targeting a specific section of the audience, which their products then do. Other companies can then use the website, as they know the target audience which they are aiming for. For example the OC is advertised on the website as it is assumed by the producers that people who are interested in OTH, will also like OC as they are similar programs (american teen dramas)
Democratisation is key here, as the people that have made the website have done so of their own ground and have therefore have got in on the internet revolution themselves. Diversification is also a factor, as people with a specific interest that of OTH, can be targeted through the website and further their interest with this website. Reach is apparent due to the site being on the internet and being accessed from all over the world, as well as interactivity which allows people to get closer to the media by participating in the interactive features offered by the website. The audience can also be narrowcasting, as it can be assumed that most people who access the website are interested in one tree hill or want to find out more about it. This leaves the market fragmented as the groups that access the website are much smaller, however with a strong interest.
10. VLOG – LONELYGIRL15
Lonely Girl 15’s You Tube “vlogs” have become a cult internet phenomenon since they first debuted in June 2006. When Lonely Girl 15 first started it was thought by all that she was Bree, a home schooled, American girl and her daily vlogs became compulsive viewing for millions. However, cynics believed that she was faking it, and a debate on the LG15 forum uncovered the truth that Bree was in fact New-Zealand actress Jessica Rose, the work of 3 wannabe script writers who wanted to tell a realistic fictional story. Despite all of this being revealed Lonely Girl 15 still continues to post blogs and her popularity is still huge. As well as being the most subscribed to vlog, she also won the biggest web hit award on VH1’s big in 2006 awards. Vlogs are replacing the conventional blogging on the internet by allowing the audience to share their thoughts through videos rather than just text. This is relevant to show the increase in internet use, the development in blogs, and how the big the development of a cult phenomenon can become amongst fans.
The main people who watch Lonely Girl 15 are female teenagers who feel that they can relate to Bree’s story. However since Lonely Girls 15s reveal many feel cheated and don’t watch her anymore however, this has also gained more exposure for her meaning even more people are interested in her “life”. They watch it as it allows them to act as a voyeur – they can get insight into a real persons life, and share her thoughts and feelings. They may also be able to relate to the situations she is in, as even though it has been discovered that the whole thing was made up, it was made to be as realistic as possible, allowing the audience to relate. They also use the bog to meet new people, who are interested in the same thing as them. Fansites such as lonely girl 15 can be created due to this interest in her life by some people. However, not everyone consumes Bree’s life in the same way. Whilst some are fans who are just interested in Bree’s blogging others take their interest further by joining the fan site and commenting within it.
The company behind the idea are involved, however the main institution involved is youtube, who act as a platform for Bree to display her videos to the world. The website has slightly helped to increase youtubes exposure, as fans of Bree who log on to see her videos, may then stay and explore other parts of the websites. The main technology involved is a high quality webcam, which allows the videos posted to be of a good quality for people to watch.
Lonely girl 15’s blog is a good example of interactivity. As well as allowing Jessica Rose to post her life on the internet, people can comment on this as well as subscribe to her videos in order to receive updates when they are updated. This is also an example of persoanlisation, as she has edited the colours of the page in order to suit her tastes and included the websites that are of nterest to her on it. Qulaity has also improved, as the webcam quality we receive here is different to the old webcams, that had a much poorer quality. The website is also a key example of democratisation. The fact that Jessica Rose was easily able to set up her own vlog, and then post videos on it shows how easy it is for anyone to get in on the act and join the internet revolution. Reach is also apparent as people all over the world can access lonely giril 15’s blog by logging on to youtube. This has allowed for a world wide fanbase to be set up. However regulation, was a factor in the blogs, as Bree used to play RIAA controlled music in the background such as Nelly, however, she soon moved on to using music that could be used legally , largely under the creative common licence such as CC Mixter, due to refgulation rules.
The main people who watch Lonely Girl 15 are female teenagers who feel that they can relate to Bree’s story. However since Lonely Girls 15s reveal many feel cheated and don’t watch her anymore however, this has also gained more exposure for her meaning even more people are interested in her “life”. They watch it as it allows them to act as a voyeur – they can get insight into a real persons life, and share her thoughts and feelings. They may also be able to relate to the situations she is in, as even though it has been discovered that the whole thing was made up, it was made to be as realistic as possible, allowing the audience to relate. They also use the bog to meet new people, who are interested in the same thing as them. Fansites such as lonely girl 15 can be created due to this interest in her life by some people. However, not everyone consumes Bree’s life in the same way. Whilst some are fans who are just interested in Bree’s blogging others take their interest further by joining the fan site and commenting within it.
The company behind the idea are involved, however the main institution involved is youtube, who act as a platform for Bree to display her videos to the world. The website has slightly helped to increase youtubes exposure, as fans of Bree who log on to see her videos, may then stay and explore other parts of the websites. The main technology involved is a high quality webcam, which allows the videos posted to be of a good quality for people to watch.
Lonely girl 15’s blog is a good example of interactivity. As well as allowing Jessica Rose to post her life on the internet, people can comment on this as well as subscribe to her videos in order to receive updates when they are updated. This is also an example of persoanlisation, as she has edited the colours of the page in order to suit her tastes and included the websites that are of nterest to her on it. Qulaity has also improved, as the webcam quality we receive here is different to the old webcams, that had a much poorer quality. The website is also a key example of democratisation. The fact that Jessica Rose was easily able to set up her own vlog, and then post videos on it shows how easy it is for anyone to get in on the act and join the internet revolution. Reach is also apparent as people all over the world can access lonely giril 15’s blog by logging on to youtube. This has allowed for a world wide fanbase to be set up. However regulation, was a factor in the blogs, as Bree used to play RIAA controlled music in the background such as Nelly, however, she soon moved on to using music that could be used legally , largely under the creative common licence such as CC Mixter, due to refgulation rules.
5. RADIO SHOW WEBSITE – CAPITAL BREAKFAST SHOW
The capital breakfast page is part of the website which is dedicated to Johnny Vaughn’s breakfast show. It is replacing the tradition ways of consuming radio, by offering extra features and the chance to listen to the shows at a later date by downloading them as a podcast, or just listening on the computer itself. It is relevant to show how the internet has allowed interactivity to grow and how institutions can now use the internet to further interest the audience.
This part of the website is relevant to anyone who is interested in the breakfast show, which includes current fans as well as those who want to be part of it. The website assumes you know who people are. There are 5 main stories on the page, which update accordingly and they use names of people who are on the breakfast show, for example Welshey. There is a huge focus on the fact that this is Johnny Vaughn’s breakfast show, and this could be because capital feels this is an idea they can play upon in order to hook in now listeners to the show. Underneath his picture, there are set links that are then used to hook the listener in. For example podcasts and meet the gang. This allows you to become familiar with the crew, and then feel part of the breakfast team. There is also a top links section included on the page, and this takes you around the different parts of the websites.The page ties in with the previous capital page. We have the same scrolling bar, listen now, log in and contact box at the top of the page, the only difference here is that they are in yellow. The layout links the page back to capital, however the colour establishes the breakfast show as a different part of the site.
The website offers different things to different people. For example if you missed out a bit of the show you can easily catch up, whereas if you wanted to get involved this is also possible. This means that you can request a song or get in touch with the show.
The institutions involved are capital, who play on the fact that Johnny Vaughn hosts the breakfast show, in order to hook people in. Advertisers can also benefit as they can target a more specific market.
Felexibility is key here as people can listen to the breakfast show anytime they want for example at 5pm in the afternoon, convergence is seen here, as you can also watch videos through the website for example the new TV advert, reach is increased, as people all over the worl can access the radio website and listen to the shows, and finally a non linear experience can be created for the audience, as they can choose what parts of the shows they want to listen to and change it at any time if it doesn’t suit them.
This part of the website is relevant to anyone who is interested in the breakfast show, which includes current fans as well as those who want to be part of it. The website assumes you know who people are. There are 5 main stories on the page, which update accordingly and they use names of people who are on the breakfast show, for example Welshey. There is a huge focus on the fact that this is Johnny Vaughn’s breakfast show, and this could be because capital feels this is an idea they can play upon in order to hook in now listeners to the show. Underneath his picture, there are set links that are then used to hook the listener in. For example podcasts and meet the gang. This allows you to become familiar with the crew, and then feel part of the breakfast team. There is also a top links section included on the page, and this takes you around the different parts of the websites.The page ties in with the previous capital page. We have the same scrolling bar, listen now, log in and contact box at the top of the page, the only difference here is that they are in yellow. The layout links the page back to capital, however the colour establishes the breakfast show as a different part of the site.
The website offers different things to different people. For example if you missed out a bit of the show you can easily catch up, whereas if you wanted to get involved this is also possible. This means that you can request a song or get in touch with the show.
The institutions involved are capital, who play on the fact that Johnny Vaughn hosts the breakfast show, in order to hook people in. Advertisers can also benefit as they can target a more specific market.
Felexibility is key here as people can listen to the breakfast show anytime they want for example at 5pm in the afternoon, convergence is seen here, as you can also watch videos through the website for example the new TV advert, reach is increased, as people all over the worl can access the radio website and listen to the shows, and finally a non linear experience can be created for the audience, as they can choose what parts of the shows they want to listen to and change it at any time if it doesn’t suit them.
4. RADIO STATION WEBSITE – CAPITAL FM
Capitalfm.com is the online site for the radio station Capital FM. It is replacing the conventional ways of listening to the radio as you can listen online, as well as listen to shows you may have missed such as flirty at 9.30. It is relevant to show how interactivity and the internet can increase interest in a product and get the audience even more involved. The internet and the radio equipment is the main technology involved.
Everyone who listens to capital will find something to do on this website; however the website also appeals to people who may not necessarily listen to capital by having general features such as news, in a scroll bar across the top of the page. If you have a favourite DJ on capital, you can use the website to get in touch with that DJ or find out more information about them. If you just want general information, you can use the links across the top of the page to navigate. There are also the top stories to entice you to find out more, centred in the middle of the page. This includes a section on live sessions, which any music loves may find interesting, Culture vultures, part of Lucio’s drive time, which allows you to win tickets to the hottest gigs in town such as Macy Grey, and Artist of the month, which is currently the Killers, again something of interest to music lovers.
The page also has a search bar, again meaning the audience can find out anything they want. A log in box is also present, for people who want to join the V.I.P club. By doing this you get extended access to features, and can access special things, as well as having the chance to enter competitions. On the home page, there is also a listen live section. This encourages people to tune in, and means the radio station can be broadcast all over the world, as even people who are not in London can listen. Underneath the listen live section there is a contact box. This encourages the listener to get in touch with the station. Across the top of the page, a wide selection of features is offered, this narrows down the choices, and provides the audience with umbrella heading which they can then look further into. For example you may choose to look at pictures where you can then see pictures from various events capital has hosted.
For institutions, the main one involved is capital. They are using the internet to further market their radio station, and by doing this they can attract new listeners. They can also offer new features, and the fact that you can listen to past shows allows people to stay up to date with a feature if they miss something. This encourages loyalty to the brand. The website also encourages distribution all over the world due to the listen live section. This is also encouraged by allowing people to listen to past shows. This is because if you are in Australia for example, you may not necessarily want to listen to the current show, and instead want to listen to you favourite DJ, who presents the breakfast show. You can do this by listening to the past shows from the breakfast time through the computer. The other institution involved is Mini, who are using the website to advertise their product. The website, has allowed them to create an interactive advert, which you have to roll over if you want to see it in full.
The key thing for this site is interactivity. There are many interactive features encouraging the audience to get involved even further for example the competitions – win an iPod nano. Quality improvement is also seen, as crystal clear quality is available by listening through the computer, reach is also possible, as mention before, people all over the world can now listened to the radio. Diversification can be seen as people can easily listen to shows and music that interests them specifically rather than having to listen to a whole music show. Convergence can be seen, between the radio and the internet. Finally we can see broadcasting, as everyone has something offered to them, which will appeal to them on the main page. For example news and weather.
Everyone who listens to capital will find something to do on this website; however the website also appeals to people who may not necessarily listen to capital by having general features such as news, in a scroll bar across the top of the page. If you have a favourite DJ on capital, you can use the website to get in touch with that DJ or find out more information about them. If you just want general information, you can use the links across the top of the page to navigate. There are also the top stories to entice you to find out more, centred in the middle of the page. This includes a section on live sessions, which any music loves may find interesting, Culture vultures, part of Lucio’s drive time, which allows you to win tickets to the hottest gigs in town such as Macy Grey, and Artist of the month, which is currently the Killers, again something of interest to music lovers.
The page also has a search bar, again meaning the audience can find out anything they want. A log in box is also present, for people who want to join the V.I.P club. By doing this you get extended access to features, and can access special things, as well as having the chance to enter competitions. On the home page, there is also a listen live section. This encourages people to tune in, and means the radio station can be broadcast all over the world, as even people who are not in London can listen. Underneath the listen live section there is a contact box. This encourages the listener to get in touch with the station. Across the top of the page, a wide selection of features is offered, this narrows down the choices, and provides the audience with umbrella heading which they can then look further into. For example you may choose to look at pictures where you can then see pictures from various events capital has hosted.
For institutions, the main one involved is capital. They are using the internet to further market their radio station, and by doing this they can attract new listeners. They can also offer new features, and the fact that you can listen to past shows allows people to stay up to date with a feature if they miss something. This encourages loyalty to the brand. The website also encourages distribution all over the world due to the listen live section. This is also encouraged by allowing people to listen to past shows. This is because if you are in Australia for example, you may not necessarily want to listen to the current show, and instead want to listen to you favourite DJ, who presents the breakfast show. You can do this by listening to the past shows from the breakfast time through the computer. The other institution involved is Mini, who are using the website to advertise their product. The website, has allowed them to create an interactive advert, which you have to roll over if you want to see it in full.
The key thing for this site is interactivity. There are many interactive features encouraging the audience to get involved even further for example the competitions – win an iPod nano. Quality improvement is also seen, as crystal clear quality is available by listening through the computer, reach is also possible, as mention before, people all over the world can now listened to the radio. Diversification can be seen as people can easily listen to shows and music that interests them specifically rather than having to listen to a whole music show. Convergence can be seen, between the radio and the internet. Finally we can see broadcasting, as everyone has something offered to them, which will appeal to them on the main page. For example news and weather.
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