Topshop.com is the website for Topshop, allowing you to shop online from the comfort of your own home. It is replacing the traditional way of shopping – allowing you to shop at any time through the internet. It is relevant to show the increase in internet shopping, and how the internet has helped people to lead a lifestyle which suits them better, not necessarily shopping at the ordinary times.
The main social group involved are girls aged 15-30, who shop in topshop, and can then use the website to either order clothes which they may not have had in store, to check out what is on offer before they go shopping, or to do extra shopping when it suits them. The website offers a lot to people who are interested in top shop clothes.
You can subscribe through the website to a RSS – a really simple syndication – which allows you to easily get the news that interests you, in this case the daily fix, which chooses out several different clothes from the website in order to attract your attention. There is also a style blog on the main page which updates with different Topshop style headlines each day for example news of Emma Cook’s Topshop line. On the other half of the page there are specific clothes styles picked out, which you can then click on in order to be taken to that section of the page, for example the tee shop. 
There is also a lsit of different options on the left hand side of the page, which allows you to choose a more specific thing to look at, for example jeans or playsuits. Some of these are sub divided for example accessories, which is subdivided into purses, bags, hats, scarves, umbrellas and sunglasses.
Topshop is the institution involved and they use the website to market their products and create further interest in them. They benefit, as they can create a wider target audience, targeting people who may not have a Topshop in their
area. The style blog allows them to create a specific focus, and advertise products, which may increase sales overall. The website also allows Topshop to market extra features, for example the Topshop credit card and style advisor getting people even more involved with the Topshop brand.
The website is a case of interactivity, as the audience can get more involved with the products available in store by finding out more information on them, personalisation is important, as the wish list option allows a page to be created which is dedicated entirely to your taste, convenience is key, as you can visit the website, and therefore go shopping, at any time of the day, convergence can also be seen as a video podcast and RSS feed are offered, all allowing Topshop to branch out into new areas, and finally reach can be seen as people all over the world can buy Topshop clothes, as they deliver anywhere in the world, allowing Topshop to receive recognition in other countries, apart from the UK.
The main social group involved are girls aged 15-30, who shop in topshop, and can then use the website to either order clothes which they may not have had in store, to check out what is on offer before they go shopping, or to do extra shopping when it suits them. The website offers a lot to people who are interested in top shop clothes.
You can subscribe through the website to a RSS – a really simple syndication – which allows you to easily get the news that interests you, in this case the daily fix, which chooses out several different clothes from the website in order to attract your attention. There is also a style blog on the main page which updates with different Topshop style headlines each day for example news of Emma Cook’s Topshop line. On the other half of the page there are specific clothes styles picked out, which you can then click on in order to be taken to that section of the page, for example the tee shop. 
There is also a lsit of different options on the left hand side of the page, which allows you to choose a more specific thing to look at, for example jeans or playsuits. Some of these are sub divided for example accessories, which is subdivided into purses, bags, hats, scarves, umbrellas and sunglasses.Topshop is the institution involved and they use the website to market their products and create further interest in them. They benefit, as they can create a wider target audience, targeting people who may not have a Topshop in their
area. The style blog allows them to create a specific focus, and advertise products, which may increase sales overall. The website also allows Topshop to market extra features, for example the Topshop credit card and style advisor getting people even more involved with the Topshop brand.The website is a case of interactivity, as the audience can get more involved with the products available in store by finding out more information on them, personalisation is important, as the wish list option allows a page to be created which is dedicated entirely to your taste, convenience is key, as you can visit the website, and therefore go shopping, at any time of the day, convergence can also be seen as a video podcast and RSS feed are offered, all allowing Topshop to branch out into new areas, and finally reach can be seen as people all over the world can buy Topshop clothes, as they deliver anywhere in the world, allowing Topshop to receive recognition in other countries, apart from the UK.
