The iPhone is three "amazing products" – mobile phone, widescreen iPod and breakthrough internet communications – in one. It is replacing the conventional mobile phone, with more features, a better music player, increased internet capabilities and more importantly a memory of 4GB or 8GB. It also has a 2MP camera, touchscreen, as well as Bluetooth and wi-fi capabilities. It is relevant to show the increasing demands of the audiences, and the converged devices which are now being produced. The technology involved, is internet, camera, phone, Bluetooth etc.
The phone interests a wide target audience from the ages of 14 – 35, however mainly males. Music lovers will like the fact that the phone has a relatively big memory so that can store a lot of songs on the phone, teenagers will also like that there is Bluetooth allowing them to effortlessly share their files with their friends, and business men will like the increased internet capabilities which allow them to constantly stay in touch. The phone offers a lot and is seen as a breakthrough in communication devices. The main thing that interests people are the inbuilt iPod capabilities, as a lot of people have ipods, and by converging this device with a phone, it makes life easier for the audience as they do not have to carry two devices – it is all in one.
The institution involved is Apple, who are producing a break through product, which is bound to be extremely popular with the audience, especially following the success in past years with the iPod. The fact that iPod chose to introduce the product several months earlier than its release date (June 2007) allows interest to be created, and thus when the product is eventually it will be in a lot of demand.
Regulation is a factor that needs to be taken into account here as music is often downloaded illegally. This is something which can not really be control, as there are too many people doing it to prosecute everyone. This means that everyone continues to do it. Quality is a factor, as the 2 MP camera is an example of what is being improved through the new technology. Convergence however is probably the key thing. With all of the advance features that the iPhone offers a lot of different technologies have been combined to provide the audience with this e.g. camera and iPod. Portability is a factor, as the point is that you can take the device with you and then do a lot of things with it, regardless of where you are, this is similar to miniaturisation, where even though the product has a lot more features, it is still relatively small considering. The phone is also an example of personalisation, as the things that people put on the phone can be personalised according to their interests for example different music.
Showing posts with label quality. Show all posts
Showing posts with label quality. Show all posts
Sunday, 15 April 2007
10. VLOG – LONELYGIRL15
Lonely Girl 15’s You Tube “vlogs” have become a cult internet phenomenon since they first debuted in June 2006. When Lonely Girl 15 first started it was thought by all that she was Bree, a home schooled, American girl and her daily vlogs became compulsive viewing for millions. However, cynics believed that she was faking it, and a debate on the LG15 forum uncovered the truth that Bree was in fact New-Zealand actress Jessica Rose, the work of 3 wannabe script writers who wanted to tell a realistic fictional story. Despite all of this being revealed Lonely Girl 15 still continues to post blogs and her popularity is still huge. As well as being the most subscribed to vlog, she also won the biggest web hit award on VH1’s big in 2006 awards. Vlogs are replacing the conventional blogging on the internet by allowing the audience to share their thoughts through videos rather than just text. This is relevant to show the increase in internet use, the development in blogs, and how the big the development of a cult phenomenon can become amongst fans.
The main people who watch Lonely Girl 15 are female teenagers who feel that they can relate to Bree’s story. However since Lonely Girls 15s reveal many feel cheated and don’t watch her anymore however, this has also gained more exposure for her meaning even more people are interested in her “life”. They watch it as it allows them to act as a voyeur – they can get insight into a real persons life, and share her thoughts and feelings. They may also be able to relate to the situations she is in, as even though it has been discovered that the whole thing was made up, it was made to be as realistic as possible, allowing the audience to relate. They also use the bog to meet new people, who are interested in the same thing as them. Fansites such as lonely girl 15 can be created due to this interest in her life by some people. However, not everyone consumes Bree’s life in the same way. Whilst some are fans who are just interested in Bree’s blogging others take their interest further by joining the fan site and commenting within it.
The company behind the idea are involved, however the main institution involved is youtube, who act as a platform for Bree to display her videos to the world. The website has slightly helped to increase youtubes exposure, as fans of Bree who log on to see her videos, may then stay and explore other parts of the websites. The main technology involved is a high quality webcam, which allows the videos posted to be of a good quality for people to watch.
Lonely girl 15’s blog is a good example of interactivity. As well as allowing Jessica Rose to post her life on the internet, people can comment on this as well as subscribe to her videos in order to receive updates when they are updated. This is also an example of persoanlisation, as she has edited the colours of the page in order to suit her tastes and included the websites that are of nterest to her on it. Qulaity has also improved, as the webcam quality we receive here is different to the old webcams, that had a much poorer quality. The website is also a key example of democratisation. The fact that Jessica Rose was easily able to set up her own vlog, and then post videos on it shows how easy it is for anyone to get in on the act and join the internet revolution. Reach is also apparent as people all over the world can access lonely giril 15’s blog by logging on to youtube. This has allowed for a world wide fanbase to be set up. However regulation, was a factor in the blogs, as Bree used to play RIAA controlled music in the background such as Nelly, however, she soon moved on to using music that could be used legally , largely under the creative common licence such as CC Mixter, due to refgulation rules.
The main people who watch Lonely Girl 15 are female teenagers who feel that they can relate to Bree’s story. However since Lonely Girls 15s reveal many feel cheated and don’t watch her anymore however, this has also gained more exposure for her meaning even more people are interested in her “life”. They watch it as it allows them to act as a voyeur – they can get insight into a real persons life, and share her thoughts and feelings. They may also be able to relate to the situations she is in, as even though it has been discovered that the whole thing was made up, it was made to be as realistic as possible, allowing the audience to relate. They also use the bog to meet new people, who are interested in the same thing as them. Fansites such as lonely girl 15 can be created due to this interest in her life by some people. However, not everyone consumes Bree’s life in the same way. Whilst some are fans who are just interested in Bree’s blogging others take their interest further by joining the fan site and commenting within it.
The company behind the idea are involved, however the main institution involved is youtube, who act as a platform for Bree to display her videos to the world. The website has slightly helped to increase youtubes exposure, as fans of Bree who log on to see her videos, may then stay and explore other parts of the websites. The main technology involved is a high quality webcam, which allows the videos posted to be of a good quality for people to watch.
Lonely girl 15’s blog is a good example of interactivity. As well as allowing Jessica Rose to post her life on the internet, people can comment on this as well as subscribe to her videos in order to receive updates when they are updated. This is also an example of persoanlisation, as she has edited the colours of the page in order to suit her tastes and included the websites that are of nterest to her on it. Qulaity has also improved, as the webcam quality we receive here is different to the old webcams, that had a much poorer quality. The website is also a key example of democratisation. The fact that Jessica Rose was easily able to set up her own vlog, and then post videos on it shows how easy it is for anyone to get in on the act and join the internet revolution. Reach is also apparent as people all over the world can access lonely giril 15’s blog by logging on to youtube. This has allowed for a world wide fanbase to be set up. However regulation, was a factor in the blogs, as Bree used to play RIAA controlled music in the background such as Nelly, however, she soon moved on to using music that could be used legally , largely under the creative common licence such as CC Mixter, due to refgulation rules.
4. RADIO STATION WEBSITE – CAPITAL FM
Capitalfm.com is the online site for the radio station Capital FM. It is replacing the conventional ways of listening to the radio as you can listen online, as well as listen to shows you may have missed such as flirty at 9.30. It is relevant to show how interactivity and the internet can increase interest in a product and get the audience even more involved. The internet and the radio equipment is the main technology involved.
Everyone who listens to capital will find something to do on this website; however the website also appeals to people who may not necessarily listen to capital by having general features such as news, in a scroll bar across the top of the page. If you have a favourite DJ on capital, you can use the website to get in touch with that DJ or find out more information about them. If you just want general information, you can use the links across the top of the page to navigate. There are also the top stories to entice you to find out more, centred in the middle of the page. This includes a section on live sessions, which any music loves may find interesting, Culture vultures, part of Lucio’s drive time, which allows you to win tickets to the hottest gigs in town such as Macy Grey, and Artist of the month, which is currently the Killers, again something of interest to music lovers.
The page also has a search bar, again meaning the audience can find out anything they want. A log in box is also present, for people who want to join the V.I.P club. By doing this you get extended access to features, and can access special things, as well as having the chance to enter competitions. On the home page, there is also a listen live section. This encourages people to tune in, and means the radio station can be broadcast all over the world, as even people who are not in London can listen. Underneath the listen live section there is a contact box. This encourages the listener to get in touch with the station. Across the top of the page, a wide selection of features is offered, this narrows down the choices, and provides the audience with umbrella heading which they can then look further into. For example you may choose to look at pictures where you can then see pictures from various events capital has hosted.
For institutions, the main one involved is capital. They are using the internet to further market their radio station, and by doing this they can attract new listeners. They can also offer new features, and the fact that you can listen to past shows allows people to stay up to date with a feature if they miss something. This encourages loyalty to the brand. The website also encourages distribution all over the world due to the listen live section. This is also encouraged by allowing people to listen to past shows. This is because if you are in Australia for example, you may not necessarily want to listen to the current show, and instead want to listen to you favourite DJ, who presents the breakfast show. You can do this by listening to the past shows from the breakfast time through the computer. The other institution involved is Mini, who are using the website to advertise their product. The website, has allowed them to create an interactive advert, which you have to roll over if you want to see it in full.
The key thing for this site is interactivity. There are many interactive features encouraging the audience to get involved even further for example the competitions – win an iPod nano. Quality improvement is also seen, as crystal clear quality is available by listening through the computer, reach is also possible, as mention before, people all over the world can now listened to the radio. Diversification can be seen as people can easily listen to shows and music that interests them specifically rather than having to listen to a whole music show. Convergence can be seen, between the radio and the internet. Finally we can see broadcasting, as everyone has something offered to them, which will appeal to them on the main page. For example news and weather.
Everyone who listens to capital will find something to do on this website; however the website also appeals to people who may not necessarily listen to capital by having general features such as news, in a scroll bar across the top of the page. If you have a favourite DJ on capital, you can use the website to get in touch with that DJ or find out more information about them. If you just want general information, you can use the links across the top of the page to navigate. There are also the top stories to entice you to find out more, centred in the middle of the page. This includes a section on live sessions, which any music loves may find interesting, Culture vultures, part of Lucio’s drive time, which allows you to win tickets to the hottest gigs in town such as Macy Grey, and Artist of the month, which is currently the Killers, again something of interest to music lovers.
The page also has a search bar, again meaning the audience can find out anything they want. A log in box is also present, for people who want to join the V.I.P club. By doing this you get extended access to features, and can access special things, as well as having the chance to enter competitions. On the home page, there is also a listen live section. This encourages people to tune in, and means the radio station can be broadcast all over the world, as even people who are not in London can listen. Underneath the listen live section there is a contact box. This encourages the listener to get in touch with the station. Across the top of the page, a wide selection of features is offered, this narrows down the choices, and provides the audience with umbrella heading which they can then look further into. For example you may choose to look at pictures where you can then see pictures from various events capital has hosted.
For institutions, the main one involved is capital. They are using the internet to further market their radio station, and by doing this they can attract new listeners. They can also offer new features, and the fact that you can listen to past shows allows people to stay up to date with a feature if they miss something. This encourages loyalty to the brand. The website also encourages distribution all over the world due to the listen live section. This is also encouraged by allowing people to listen to past shows. This is because if you are in Australia for example, you may not necessarily want to listen to the current show, and instead want to listen to you favourite DJ, who presents the breakfast show. You can do this by listening to the past shows from the breakfast time through the computer. The other institution involved is Mini, who are using the website to advertise their product. The website, has allowed them to create an interactive advert, which you have to roll over if you want to see it in full.
The key thing for this site is interactivity. There are many interactive features encouraging the audience to get involved even further for example the competitions – win an iPod nano. Quality improvement is also seen, as crystal clear quality is available by listening through the computer, reach is also possible, as mention before, people all over the world can now listened to the radio. Diversification can be seen as people can easily listen to shows and music that interests them specifically rather than having to listen to a whole music show. Convergence can be seen, between the radio and the internet. Finally we can see broadcasting, as everyone has something offered to them, which will appeal to them on the main page. For example news and weather.
Thursday, 29 March 2007
12. CONVERGED TECHNOLOGY – SIDEKICK 3
A T-Mobile Sidekick is a phone that lets you stay connected “the way you want, when you want”. You can do almost anything on a sidekick, and the development into a sidekick 3 with added features means it is beginning to replace conventional mobile phones, as well as MP3 players, as due to the large memory capacity people may feel that they don’t need both an MP3 player and a phone, when they can just have the sidekick. This is also similar with a camera, as although the picture quality is lower than most digital cameras, it is more convenient, as you have it built into your phone, which you take almost everywhere you go. The technology involved is a phone.
The main target audience for the Sidekick is girls aged 14-24 as it means that can constantly keep in touch with their friends. The fact that celebrities such as Paris Hilton and Lauren Conrad (from Laguna Beach) also have one influences their opinion on the phone, as they want to be similar to them. Recently, however T-mobile have tried to make the Sidekick appeal to boys as well as girls by creating a D-wade Sidekick, designed by an NBA player.
The sidekick is quite a big phone, however this is mainly because it has a keypad on it, allowing for the audience to easily type email messages and AIM messages. The phone has a 1.3MP camera, internet access with instant messenger, email, phone and Bluetooth, and a music player, as well as an extra 1GB memory capacity through the use of a memory card.
However, these different groups may use it differently. Boys may be more interested in keeping up with the latest sports news, whereas girls like to constantly keep in touch with their friends. However, both groups probably find that all the features are relevant to them in some detail.
From an institutional point of view T-Mobile want to produce this phone to keep up with technology and also to keep the teenage audience, which is especially helped by the fact that Paris Hilton has her very own sidekick. The way the phone is exhibited is essential to the audience. The website ties in with the teenage age group, as it is set on a street, which you navigate around using your own sidekick. You can also choose the music that plays, mimicking one of the main features of the sidekick. It is also important for t-mobile, as it is a product, which no other company really has. It is a PDA style device, but with features that are aimed at teenagers, which puts them in a strong position within the market.
The sidekick is a good example of portability, as it allows you to consume media on the go, for example instant messaging due to the built in AIM and MSN capability, the sidekick 3 is also an example of miniaturisation, as even though the phone is slightly bigger than others on the market, it is much smaller than the previous models, the phone also allows for personalisation as the audience can adapt the technology to suit their lifestyle, for example by uploading on to it their favourite songs. Quality is increasing, which we can see from the 1.3MP camera, and we can also see convergence, due to all the different technologies that can now be consumed through the sidekick.
The main target audience for the Sidekick is girls aged 14-24 as it means that can constantly keep in touch with their friends. The fact that celebrities such as Paris Hilton and Lauren Conrad (from Laguna Beach) also have one influences their opinion on the phone, as they want to be similar to them. Recently, however T-mobile have tried to make the Sidekick appeal to boys as well as girls by creating a D-wade Sidekick, designed by an NBA player.
The sidekick is quite a big phone, however this is mainly because it has a keypad on it, allowing for the audience to easily type email messages and AIM messages. The phone has a 1.3MP camera, internet access with instant messenger, email, phone and Bluetooth, and a music player, as well as an extra 1GB memory capacity through the use of a memory card.
However, these different groups may use it differently. Boys may be more interested in keeping up with the latest sports news, whereas girls like to constantly keep in touch with their friends. However, both groups probably find that all the features are relevant to them in some detail.
From an institutional point of view T-Mobile want to produce this phone to keep up with technology and also to keep the teenage audience, which is especially helped by the fact that Paris Hilton has her very own sidekick. The way the phone is exhibited is essential to the audience. The website ties in with the teenage age group, as it is set on a street, which you navigate around using your own sidekick. You can also choose the music that plays, mimicking one of the main features of the sidekick. It is also important for t-mobile, as it is a product, which no other company really has. It is a PDA style device, but with features that are aimed at teenagers, which puts them in a strong position within the market.
The sidekick is a good example of portability, as it allows you to consume media on the go, for example instant messaging due to the built in AIM and MSN capability, the sidekick 3 is also an example of miniaturisation, as even though the phone is slightly bigger than others on the market, it is much smaller than the previous models, the phone also allows for personalisation as the audience can adapt the technology to suit their lifestyle, for example by uploading on to it their favourite songs. Quality is increasing, which we can see from the 1.3MP camera, and we can also see convergence, due to all the different technologies that can now be consumed through the sidekick.
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