5. RADIO SHOW WEBSITE – CAPITAL BREAKFAST SHOW

The capital breakfast page is part of the website which is dedicated to Johnny Vaughn’s breakfast show. It is replacing the tradition ways of consuming radio, by offering extra features and the chance to listen to the shows at a later date by downloading them as a podcast, or just listening on the computer itself. It is relevant to show how the internet has allowed interactivity to grow and how institutions can now use the internet to further interest the audience.

This part of the website is relevant to anyone who is interested in the breakfast show, which includes current fans as well as those who want to be part of it. The website assumes you know who people are. There are 5 main stories on the page, which update accordingly and they use names of people who are on the breakfast show, for example Welshey. There is a huge focus on the fact that this is Johnny Vaughn’s breakfast show, and this could be because capital feels this is an idea they can play upon in order to hook in now listeners to the show. Underneath his picture, there are set links that are then used to hook the listener in. For example podcasts and meet the gang. This allows you to become familiar with the crew, and then feel part of the breakfast team. There is also a top links section included on the page, and this takes you around the different parts of the websites.The page ties in with the previous capital page. We have the same scrolling bar, listen now, log in and contact box at the top of the page, the only difference here is that they are in yellow. The layout links the page back to capital, however the colour establishes the breakfast show as a different part of the site.

The website offers different things to different people. For example if you missed out a bit of the show you can easily catch up, whereas if you wanted to get involved this is also possible. This means that you can request a song or get in touch with the show.

The institutions involved are capital, who play on the fact that Johnny Vaughn hosts the breakfast show, in order to hook people in. Advertisers can also benefit as they can target a more specific market.

Felexibility is key here as people can listen to the breakfast show anytime they want for example at 5pm in the afternoon, convergence is seen here, as you can also watch videos through the website for example the new TV advert, reach is increased, as people all over the worl can access the radio website and listen to the shows, and finally a non linear experience can be created for the audience, as they can choose what parts of the shows they want to listen to and change it at any time if it doesn’t suit them.