11. PODCAST - PEYTON'S PODCAST

Peyton’s podcasts are a set of podcasts, which follow the show one tree hill. On the show, Peyton makes podcasts and so the producers have followed this through, with actually putting these podcasts on the internet. If you listened to the podcasts, you may be lead to believe they are actually based on real life, however they instead follow what is happening in the show. Recently these podcasts have developed in vodcasts and so now they listeners can also watch videos which have extra information, which is not necessarily connected with what is happening in the show at a certain time, for example OTH music. It is relevant to show the increase in internet use, and interactivity and also how fans can now extend their experiences, by downloading podcasts.

The main audience involved is viewers of the show one tree hill, as they can use the podcast to get extra information on the show. These viewers are generally females aged 14-20. People who do not watch one tree hill may be interested in the podcasts however it may be confusing for them, as the podcasts refer to things which happen in the show, which they will not know about. If you are really interested in the podcast, there is a website which you can then go to in order to discuss the podcast further. This allows you to extend your interest and therefore talk to people who are interested in similar things to you. The podcasts allow the listener to listen to extra information, when they are out and about, through their iPod for example, or when they are at home, via the computer. The fact that the podcasts automatically update means that the listeners can stay as up to date as possible. The podcasts also help to involve the audience more, as they can feel more in touch with the character as it is almost as if they are keeping a diary on their life, making it even more realistic for the audience. Generally however the podcast offers fans of one tree hill to find out more info, and more recently to view trailers which then may encourage their interest in the show even further.

CW the channel which broadcast OTH, benefit as it allows for extra publicity to be created. People who are browsing in the podcast section of the iTunes website may see the podcast, start to listen and then be encouraged to watch the show. As the podcasts are relatively cheap to make it also allows for not too much money to be spent in order for the show to be advertised further. The video podcasts allow for the show to be advertised, as the characters speak to the camera about when the next show is out and the trailers also help to advertise the show. Overall it is easy to see that the podcasts allow for extra advertising to be created, for a relatively cheap price. Peyton’s podcasts are a set of podcasts, which follow the show one tree hill. On the show, Peyton makes podcasts and so the producers have followed this through, with actually putting these podcasts on the websites. If you listened to the podcasts, you may be lead to believe they are actually based on real life, however they instead follow what is happening in the show. Recently these podcasts have developed in vodcasts and so now they listeners can also watch videos which have extra information, which is not necessarily connected with what is happening in the show at a certain time, for example OTH music. It is relevant to show the increase in internet use, and interactivity and also how fans can now extend their experiences, by downloading podcasts.

The main audience involved is viewers of the show one tree hill, as they can use the podcast to get extra information on the show. These viewers are generally females aged 14-20. People who do not watch one tree hill may be interested in the podcasts however it may be confusing for them, as the podcasts refer to things which happen in the show, which they will not know about. If you are really interested in the podcast, there is a website which you can then go to in order to discuss the podcast further. This allows you to extend your interest and therefore talk to people who are interested in similar things to you. The podcasts allow the listener to listen to extra information, when they are out and about, through their iPod for example, or when they are at home, via the computer. The fact that the podcasts automatically update means that the listeners can stay as up to date as possible. The podcasts also help to involve the audience more, as they can feel more in touch with the character as it is almost as if they are keeping a diary on their life, making it even more realistic for the audience. Generally however the podcast offers fans of one tree hill to find out more info, and more recently to view trailers which then may encourage their interest in the show even further.

CW the channel which broadcast OTH, benefit as it allows for extra publicity to be created. People who are browsing in the podcast section of the iTunes website may see the podcast, start to listen and then be encouraged to watch the show. As the podcasts are relatively cheap to make it also allows for not too much money to be spent in order for the show to be advertised further. The video podcasts allow for the show to be advertised, as the characters speak to the camera about when the next show is out and the trailers also help to advertise the show. Overall it is easy to see that the podcasts allow for extra advertising to be created, for a relatively cheap price.

Narrowcasting and fragmentation can be seen, as a niche fan base is created – those who like to watch one tree hill and want to further their interest by listening to the podcast, flexibility can be seen as fans can listen to the podcast whenever it suits them, and the automatic download means that new episodes are downloaded as soon as they come out, the website where the fans can further discuss the podcast creates democratisation as anyone can join in with the discussion, convergence can be seen through the use of video in some of the podcasts, which can then be consumed through the different portals, diversification is also relevant as special interest groups are created, as can reach as the podcasts can be accessed all over the world through iTunes, and interactivity as the fans can comment and feel closer to the character through the podcasts, finally personalisation is apparent as the podcast is specifically aimed at people who like one tree hill.

Narrowcasting and fragmentation can be seen, as a niche fan base is created – those who like to watch one tree hill and want to further their interest by listening to the podcast, flexibility can be seen as fans can listen to the podcast whenever it suits them, and the automatic download means that new episodes are downloaded as soon as they come out, the website where the fans can further discuss the podcast creates democratisation as anyone can join in with the discussion, convergence can be seen through the use of video in some of the podcasts, which can then be consumed through the different portals, diversification is also relevant as special interest groups are created, as can reach as the podcasts can be accessed all over the world through iTunes, and interactivity as the fans can comment and feel closer to the character through the podcasts, finally personalisation is apparent as the podcast is specifically aimed at people who like one tree hill.