The ITV2 subsection of the ITV website is the online site for the television channel ITV 2. It is relevant to show the increase in the digital channel network and how popular they can be, and also to show the things listed for ITV. The technology involved is the internet.
Similarly to ITV, anyone who watches ITV 2 would be interested in this website as it follows up on TV shows on ITV 2. The main target group however is females aged 16-35, as the majority of shows shown on ITV 2 are shows that would interest them such as Wags Boutique and Smallville. Although Coronation Street repeats are shown on this channel as this is primarily associated with ITV, there is not a section on this part of the site dedicated to Corrie however, there are links back to the ITV website with specific links for the most commercial programs. There are also main links to features such as entertainment and sport along the top of the page, again meaning that even if you are not interested in ITV 2 as such, there is still something that may interest you on the website. There are a range of activities on offer on the website. The website offers a lot of interactive features and the experience you take again depends on what you are interested in. For example, if you are interested in American drama, smallville, might interest you but if you prefer more reality type shows then wags boutique might interest you more. Generally however people that come on to the ITV website already know what they have come to the website for, as the ITV 2 site doesn’t offer anything extra other than things that are shown on ITV2.
The layout of the website is similar to ITV but with a colour scheme of green. The main layout is the same however, which connects the two sites. With the ITV2 website a 7 day TV guide is shown along the bottom of the page, rather than a 1 day TV guide on the side of the page like ITV.com. There are links to videos however these are more focused on ITV1, which can also be seen through the change in colour scheme, back to blue. . There are no adverts on this site built into the main body and instead a focus on the 6 main shows of the channel – Wags, Supernatural, Smallville, American Idol, Haunted Homes and Comedy Cuts. This is also done through the scrolling options, of which ITV have the same feature which advertise the most commercial programs for ITV2 such as American Idol. However, unlike ITV1 these options do not change daily, and this could be because there are less commercial shows to advertise, and ITV want to keep their audience loyal to the current shows.
ITV can entice people to watch new programs through their ITV 2 website. This is because the sneak preview videos may make people want to keep watching and the snippets of information under the 6 main programmes may make people more interested, in turn causing them to click the link and then find out more about the programme. The general theme of this site, which keeps with the undertaking of the ITV website, makes the audience loyal to the channel. The interactivity of the site then encourages the audience to explore the site in more detail, as do the various links, referencing to the more popular shows, as well as those on ITV. The various formats used, for example video, advertising shows such as Supernatural, and pictures, of the main characters of different shows, makes the audience more inclined to stay and explore, as it creates a more exciting site for them to explore.
The ITV 2 website is an example of interactivity as the audience can explore in more detail programmes shown on ITV 2 such as American Idol and get closer the programme by finding out more detail on it. The website is also an example of immediacy, as it is done through the internet which is relatively fast. Diversification is also shown, as ITV 2 shows a more niche variety of programmes than ITV which may not appeal to everyone, this creates a more diverse audience overall. Vertical integration is also seen as even though we are on the ITV 2 website, ITV are still advertising Dancing on Ice and Corrie. Reach is also relevant, as this website is on the internet as so can easily reach a global audience. Finally online surveillance is appropriate as ITV can look at the number of people visiting each section of the website, in order to work out what are the most popular features that they offer, as well as the favoured shows.
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