People.com is the online site for the American magazine people. With the tagline of “the number 1 celebrity site on the web”, the site provides the audience with extra celebrity gossip which may have happened during the week, and which otherwise the audience would have to wait for, as well as allowing for lots of advertisement for the actual magazine.
The main page is split up into several different featurettes however, the main one is the news now. If you follow any of the links from this area, you are also shown the top 5 news stories, which are updated hourly allowing the audience to keep up with the ever changing gossip.
Along the top of the page there are various links which allow you to explore the website in more detail. These links change from a black box, to a grey box if you are already on that particular section. Home, takes you to the main home page, news , takes you to the main selection of news, photos, takes you to a selection of pictures that deal with a specific issue PRINT SCEEEN, or quizzes, stylewatch, lets you see the latest celebrity trends, as well as letting you vote on current trends, insider, which lets you see predictions for the week ahead, as well as giving more information on certain news pieces, and finally magazine, which gives you more details on the magazine, as well as allowing you to subscribe to the magazine.
What the website doesn’t offer however, is the whole magazine online – instead it offers snippets meaning in order to see all of the news, you have to read the magazine. Some features are also specifically made for the magazine, and therefore are not included on the web, for example horoscopes.
The main target audience, is females aged 15 – 35, and as the site can be accessed all over the world, it it therefore targeted at people who may not have people in their country, as well as those who do, but want more news.
They use the website to get more gossip, to vote and to find out celebrity trends, which they may be then able to adapt to suit their lifestyle. They also can find out more information on the magazine its self, and subscribe to it, as well as make suggestions to the editors.
Institution wise the website acts as a defined target audience for advertisers to advertise too. It also helps to advertsise people magazine a lot, as aswell as adding links to subscribe, subscribtion links are built in at the end of certain features. The website also allows people to attract a wide audience all over the world, as the internet allows people who may not necessairily be able to buy the magazine to still “receive” it in some sense. It may have also encouraged people to buy the magazine, as by reading sneak previews of the stories online, and seeing the cover page story, they may want more information and so choose to uy the magazine, something they may not have thougt about doing before.
As you browse the website, you find a similar style throughout. The right third of the page contains an advertsiment and also links to tell you how to get more people – podcasts, live feeds, subscription and through a daily email. This is another way to constantly involve the audience, and keep them interested in the website.
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